Showrooming is the practice of visiting a store to examine a product before buying it online. Because online retailers typically don’t have as much overhead, they often offer lower prices than traditional brick-and-mortar stores. Through showrooming, customers get the best of both worlds – they experience the product up-close in a store and then get the best possible value online.
Webrooming is the reverse of this practice. It occurs when a shopper researches an item online before ultimately buying in a store.
According to studies, 20% of shoppers engage in showrooming.